Strategy in context - strategic thinking-case study in achieving profitable growth- core differentiation strategies vision mission and values- strategic map model. Competitive edge- defining investment priorities- competitive position - environmental changes. Presenting the change plans pulling everything together into a plan- leading people through change. Strategic management process, firm and environment: environmental analysis – macro- micro and relevant environment – models for environmental analysis – SWOT analysis- BCG matrix- GE’s stoplight matrix. Strategy and resources. Pyramid of business policy. Types of strategies: dependency – generic strategies. Generation of strategic alternatives – strategic information systems. Organizational level strategies: franchising- licensing- sub-contracting- diversification- concentric diversification- conglomerate expansion. Strategy implementation – evaluation and control. Matching structure and control, global issues of 21st century—strategic audit-issues in nonprofit organizations.