Business Analytics and Decision Making

Course Name: 

Business Analytics and Decision Making (SM305M)

Programme: 

B.Tech Minor in Management

Semester: 

Fifth

Category: 

Program Core (Pc)

Credits (L-T-P): 

(3-0-0) 3

Content: 

Analytical decision making: emerging business environment- analytical competition-embedding analytic in business process- reporting / descriptive analytics, modeling or predictive analytics, data-driven strategies- analytics and business performance- building analytical culture- industry trends in analytics-review techniques and tools. Business contexts-stages of enhanced analytics capabilities- defining metrics- categories and levels of metrics defining KPIslinkingstrategic outcomes and KPIs- KPI directories for different industry segments- aligning technologies in analytics domain. Blue printing a solution framework: identifying core KPIs- sourcing data- using high. Analysis &interpretation: gathering and reporting-use of dashboards and other visualizations tools-interpretations of analysis suggestingstrategic and tactical programs. Project development: industry inputs- validation of models- frameworks data analytics.

References: 

1. Davenport Tom, Harris Jeanne G., Morison Robert, Analytics at Work: Smarter Decisions, Better Results, (February 2010)
2. Davenport Thomas H., Harris Jeanne G., Competing on Analytics: The New Science of Winning, (March 2007)

Department: 

Humanities, Social Sciences and Management
 

Contact us

Prof. Ritanjali Majhi
Head, School of Humanities, Social Sciences and Management,
National Institute of Technology Karnataka
Post: Srinivasanagar, Surathkal, Mangalore - 575025
Karnataka, India.
Hot line: +91-0824-2474000 (Extn. 4047)

Email: hodsom@nitk.edu.in 
          

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