Rural Marketing
Course Name:
Rural Marketing (SM827)
Programme:
MBA
Semester:
Third
Fourth
Category:
Elective Courses (Ele)
Elective Courses (Ele) Group 2: Marketing
Credits (L-T-P):
(3-0-0) 3
Content:
Issues In Rural Marketing And Characteristics Of Rural Markets -Understanding Consumers -Researching Rural Markets -Creating And Delivering Value -Communicating And Positioning In Rural Markets -Communication And Diffusion Process : An Approach To Accelerate Consumer Acceptance -Distribution In Rural Markets -Non Conventional Methods Of Reaching Rural Markets -Developing Marketing Strategy For Rural Markets.
References:
1. T.P. Goplalaswamy, Rural Marketing, Excel Books,2nd Edition, 2003.
2. Pradeep Kashyap & Siddhartha Raut, The Rural Marketing Book, Biztantra Publications, 2006.
3. Sanal Kumar, Rural Marketing, Sage Publications, 2002.
Department:
Humanities, Social Sciences and Management
